01
SELECTION & ENQUIRY
Tea & tasting
Explore tea by category, flavour and how you like to brew.
Explore options ↗QINGQU CULTURE · CHINESE TEA & EVERYDAY LIFERooted in tea.
Rooted in tea.
Connected through culture.
From a tea leaf and a cherished object to a lesson or a cultural encounter. Discover Chinese tea through knowledge, participation and everyday practice.
Explore Chinese tea ↗Explore tea & objects →
TEA · LEARNING · CONNECTIONFounder Chen Yuzhen | Tea education & cultural exchangeBEGIN WITH YOUR CURIOSITY
Begin with what matters to you.
A first introduction, a thoughtful gift or a new learning experience.
THE EXPERIENCE BEHIND QINGQUMake knowledge clear.
Meet the founder ↗
Make knowledge clear.
Build skills through practice.
From hospitality management and etiquette training to tea teaching and international exchange, Chen Yuzhen connects knowledge, brewing, hospitality and cultural expression.
5000+Approx. students trained, 2004–2018
Teaching practice | Photograph from the supplied professional profile
TEA, OBJECTS & THOUGHTFUL GIVING
Choose thoughtfully. Enjoy with understanding.
Understand the purpose and selection criteria before choosing products or combinations.
02
SELECTION & ENQUIRY
Teaware & tea settings
Choose utensils for handling, cleaning and the space you use.
Explore options ↗03
SELECTION & ENQUIRY
Tea pets & the zodiac
Discover small objects for the tea table and meaningful gifting.
Explore options ↗A SMALL OBJECT. A CULTURAL CONNECTION.Discover your
Discover your
Chinese zodiac animal.
Start with your birth year, or add month and day for a Chinese New Year boundary check. Explore the cultural symbols before choosing a keepsake.
Find my animal ↗QINGQU TEA ACADEMY
Take practical learning beyond the tea table.
Learning paths for individuals, schools and businesses.
Your first steps in Chinese tea
For learners beginning a structured introduction to Chinese tea.
- Tea categories, material and names
- Utensils and basic brewing
- Observation, tasting and notes
Brewing & tasting practice
For learners who want to observe and adjust their brewing.
- Separate aroma, taste and texture
- Compare one brewing variable
- Record and repeat a brewing session
Tea hospitality in practice
For businesses, hospitality teams and everyday hosts.
- Understand guests and event goals
- Arrange utensils, space and service
- Interpretation and scenario practice
Tea across cultures
For those introducing Chinese tea to international guests.
- Explain tea and utensil terms
- Invite observation and questions
- Design for the guests’ context
DAVOS · TEA & CULTURAL EXCHANGE
Chinese tea. Shared across cultures.
From interpretation and brewing to tasting and conversation, these photographs record Chen Yuzhen’s practice of sharing tea with guests from different cultural backgrounds.
Chinese tea: brewing and interpretation
Former UN Secretary-General · Kofi Annan
Founder of the World Economic Forum · Klaus Schwab
Find your path into tea culture.
Explore learning, personal taste and cultural exchange. Tea articles are being prepared and will be published after subject review.
Tea academy ↗TEA · CULTURE · CONNECTION
Prepare my enquiry ↗A connection that begins with tea.
Explore products, learning or a meaningful cultural experience.